Our Story - Beginnings & Vision
Beginnings
An extended trip back home to the US in 2016 allowed me the chance to work as an apprentice under my very talented mother. She taught me everything I ever needed to know about soy wax and candle-making. She had fallen in love with soy and was convinced that using it instead of the shop-bought paraffin candles may help with my migraines. Needless to say, this girl finally cast aside her love for shop-bought wax products and set out making her own.
Four years on, I have made and sold over countless soy wax melts here in the UK, every one of them using the exact methods I learned in my mother's kitchen in the Ozarks of Missouri.
The products from Krush! that you enjoy are all handmade here in the UK using the finest of ingredients. They are all made with care and with a real desire to impress and woo. My family and I put our heart and souls into this business, we have all done our parts. I mean, sure my toddler's part was sticking 32 My Little Pony stickers on my bum whilst I type this, but hey...he did his job :)
Point is.....from our home, to yours....we hope our products make life smell nicer!
Natasha x
Vision
Since day one, I've wanted to make products that are so luxurious in scent and quality, you'd find them in the most beautiful estates, yet so affordable the same product can be used in even the most humble accommodation. I'm so proud to have done just that.
Our melts are now burning in multi-million pound properties, in boutique hotels, in businesses, even in a small castle! But, all at the same time, we scent homeless shelters, studio apartments, and student dorm rooms!
I never wanted that feeling of "home", the smell of "home" to only belong to those who could afford a very hefty price tag. Good feelings belong to us all!
We are an ALL-INCLUSIVE company, a safe space for people of all backgrounds. Anti-racist, LGBTQ+ allies, lovers of equality, and whole-heartedly want to be active in making a better world for us all. If you've ever met us face to face at one of the weekly markets we do, you probably know we are always up for a good chat!
We are also moving towards greener pastures!
There have been some changes that have been more difficult, like our plastic pots, for instance. The wax we use is soy, a soft, cosmetic wax. Transporting it back and forth weekly to markets can be very damaging, so at this moment, we have chosen recyclable pots and are avidly searching for an affordable, greener alternative!
When you order online, you will see we use starch pellets to pack your boxes! Those fun little guys disintegrate right down the drain when run under water. Our bubble wrap is also biodegradable and can be included in your weekly household recycling.
Our room spray bottles are made from 100% Pre-recycled materials, and our wax is natural soy with a lower carbon footprint.
As we continue to make strides towards a greener world, we will update this page and let you know! We want you to feel good about purchasing from us!!!